Online managers do not delve into their clients enough and mainly opt for traditional marketing. Discover what you need to do with The Evergreen Wealth Formula 2.0 from James Scholes .
- Focus on the customer
Your customer does not care about internal problems. He expects a top product, partly supported by your brand. Not only from you, but from all providers. Good product quality has become a matter, of course. The customer can be distinguished from the competition. For example, distinguish yourself on time: make deliveries faster, easier, shorter. And make sure that it takes your customer as little time and effort as possible to find and choose your offer. Think of free product test, guarantees, or suitable payment and delivery options. It reduces the buying risks at the customer.
- Be where the customer you are looking
Because of the possibilities of the internet, your customer has much more control over his own search and purchase process. Google brings customers where they want to be for free, easily, and quickly. In addition, comparison sites, general ones, and specific ones help blogs, social networks, etc. to compare products and gain independent user experiences. So do not only investigate how you want to sell your offer but especially how your customer buys your offer. SEO is the magic word.
- Facilitate individual customer contact
Markets have become conversations with people from mass marketing to 1-on-1. From one-way traffic (send) to two (send and receive). Make use of the possibilities that result from this. For doing customer research, getting customer insights, improving customer satisfaction, optimizing customer service, etc. Facilitate active customer participation, for example, by offering opportunities on your website for giving product feedback and sharing user experiences.
- Use digital distribution channels
Digital distribution opportunities have turned many business models upside down. Consider how you as a company can make optimal use of digital possibilities to serve your customer even better, faster, easier, and more directly. For example, how can you collaborate better with your suppliers, brokers, the competition, and with (the customers of) your customers?
- Investigate what is being said about you and respond where necessary
Life and business have become public. With the rise of social media, where users communicate with each other, have confidence in each other, and share information with each other, products or services can be made or cracked in no time. Investigate what and where people write about you. In social media, comparison sites, offline media such as newspapers and magazines, etc. Listen to the customer and respond personally where necessary.
- Give your client reasons to choose your offer.
Help your client understand your offer. For example, by displaying most-sold, reviews, ratings, references, independent study results, advice from opinion leaders, whatever others were looking for and what others were buying on your website. And having product comparison and ask-the-expert modules, showing quality certificates and awards, making it possible to test a product for sale yourself (at home), offering interesting guarantees, payment, and delivery conditions and after-sales services.
- Spend aftercare to your customer
Aftercare is especially important for customer satisfaction, customer retention, and positive word-of-mouth advertising. Elemental issues such as confirming an order, proactively informing about the status of an order, fulfilling agreements, personally evaluating a purchase, offering after-sales services and / or offers or deploying a highly accessible and capable customer service can already provide an unforgettable experience for your customer. New technologies have made it possible to maintain automatic and relevant contact with your customer for relatively little money and time.