Why It’s Important to Include Instagram Stories in your Content Marketing Strategy

Instagram stories are so popular these days and if you have been marketing using Instagram or even if you follow people who know their ways around the digital marketing using social media you will tend to notice a trend where Instagram stories are so popular and are being used essentially to promote their products and increase their potential customers(also known as making the funnel bigger).

There are so many benefits in using Instagram stories that help you and your business reach a new online zenith. First and foremost, they are quite different from posts and videos since now that we have stories that stay just for 24 hours makes it easy to manage all the products that you are showcasing at your business page. If you want to post something you can still do that and also promote your posts in your stories which makes them so useful.

Stories can be edited which makes it so much more exciting since we have so much more potential and we can show our creativity in the stories. There are so many varieties of stickers to use, a vast library of gifs that …